First of all, there is no such thing as traditional marketing or marketing with Nutella. I've talked a lot about this topic, but due to its importance, I want to address it from all perspectives and answer all possible questions because, from my point of view, the significant problem in the field of marketing currently is the imbalance of concepts and the lack of accuracy in the terminology. This ultimately leads people to learn incorrectly and work incorrectly, resulting in a large market in Egypt with a large population exceeding 110 million people. Unfortunately, most marketers there do not understand marketing and have misconceptions.
Let me reiterate that marketing is marketing, regardless of the tools used. It is crucial to understand marketing principles to use the tools effectively. If you've learned to create a page on Facebook and run a sponsored ad, congratulations, you can handle Facebook. However, you may not be a marketer because you learned Facebook but didn't learn marketing—the aspects of creating content, whether written, visual, or video, are small parts of the vast marketing realm. You need to learn their rules to create advertisements correctly. Even if you've learned to direct a Facebook ad, it doesn't necessarily mean you understand the marketing aspects—the advertisement's content and the marketing strategy behind it.
In its simplest form, we can say that communication involves a sender, a receiver, a message, a channel of communication, and feedback. The marketing plan helps you define who the sender is, how they present themselves, the mental image they seek to convey, and the target audience. Who is the receiver, where are they, what are their characteristics, behaviors, purchasing power, and what do you want from them precisely? Once you define these aspects, you can determine how to reach them through which communication channel (advertising on TV, a newspaper article, Facebook ads, etc.). Feedback is essential; it helps you evaluate the quality of the communication process and adjust it based on the response. For example, tracking product reservations, monitoring sales, and tracking likes and comments on Facebook posts.
All of this needs to be defined and determined before creating an advertisement. If you haven't studied marketing thoroughly, with its various sub-disciplines, or at least have a strong understanding of them, then you are not a marketer; you are merely a user of technology. Therefore, it is essential to learn marketing itself before learning to use tools and technology so that you can become a successful marketer.