I have to work in digital marketing. Does traditional marketing work for me? This question cannot be answered with a simple yes or no because both answers would be incorrect. It contains a significant logical fallacy, which is that there is no such thing as working in traditional marketing or digital marketing, or marketing with vinegar and lemon. Marketing is marketing; its principles are one. The difference lies in the tools we use based on the situation, the nature of our business, the nature of the targeted customer, and their characteristics and location. In other words, we choose how to address them through which platform, whether it be radio ads, television ads, or Facebook ads.
The decision to use a specific platform depends on the marketing plan that outlines the characteristics of the targeted customer. It's not necessary to use an electronic platform, but it is always essential to consider that using digital platforms may facilitate your work significantly compared to non-digital methods. For example, if you have a fabric store in a traditional commercial area (for those unfamiliar, 'Al-Mosky' is an old commercial place where many traders, especially wholesalers and importers, gather), and you find that your targeted customer will not easily reach you through digital platforms or will cost you a considerable amount, then digital advertising may not be the right choice for you. However, you can still use other digital means to assist in marketing, such as having a website to showcase your products or having a Telegram channel to post pictures of your goods and build a community around them.
In summary, digital marketing doesn't solely rely on digital advertising. Digital marketing is about leveraging digital technology to develop and interact with your customers. You are not obligated to work with any application or technology just to keep up with trends, nor are you required to ignore digital tools entirely on the pretext that your customer is traditional. Always consider the current situation, its needs, and the ongoing evolution to prevent being surpassed by time and losing your customers to competitors who know how to adapt technology in their business. The balance between following trends blindly and continuous development is a sensitive scale that you must understand and control.